Monthly Archives: November 2018

Evolution of Indian Fashion

Indian fashion has changed with each passing era. The Indian fashion industry is rising by leaps and bounds, and every month one witnesses some new trend or the other. India’s economic growth also had a major impact on fashion trends. The ever increasing purchasing power of the middle class has brought fashion within easy reach of the commoner. Evolving work standards have also increased the scope of fashion in the country as there is a striking need for comfortable clothing during long working hours.

Indian Fashion Trends down the line

To understand how Indian fashion has changed over the years, let us go back to the last century. In the 50s and 60s, the fashion scenario in the country, though not colorless, was exciting, stylish and pretty graceful. Designers, models and fashion design labels were relatively unknown. Back then, the value of a garment was judged by the quality of its fabric and not by who made it.

In the 60s, ladies preferred wearing tight kurtas, high coiffures and churidars. Coated polyester fabric was in vogue during those days. The 70s saw bold colors and bell-bottoms adoring one’s wardrobe. Bell-bottoms were popularized by the leading actors of the generation like Amitabh Bachchan and Rajesh Khanna. By the end of 70s, the disco culture also started affecting Indian fashion.

The opening of the first fashion store Ravissant in Mumbai in the early 80s marked the dawn of a new era in fashion. The Indian population started identifying themselves with designers like Calvin Klein. More designer store options gave Indians a wide variety of choice.

In the 90s, one witnessed the evolution of models and fashion designers who came up with new designs every other day. Garments became more affordable and Indian fashion began to spread its wings globally. With leading ladies like Sushmita Sen and Aishwarya Rai winning international beauty contests, Indian fashion was all set for a huge leap.

Since the last few years, international fashion brands have started tapping the huge potential of the Indian fashion market. Companies like Nike and Reebok have made a mark through their retail store chains in shopping malls. Shows such as Lakme India Fashion Week and Wills Lifestyle India Fashion Week have provided a great platform to new designers to showcase their talent. In these two events, leading Indian fashion designers such as Manish Malhotra, Ritu Beri, Rohit Khosla and others charm the audience with their designs and introduce them to new trends in fashion for the upcoming season.

The west also influenced the evolution of fashion in India. Today, a teenager and an elderly can both be seen wearing a pair of denims. Designers returning after obtaining fashion degrees from abroad have brought a global perspective to the country’s fashion circle. They have also helped to introduce Indian fashion to the west. Indian designer labels are increasingly becoming popular among the global audience. At this rate of growth, the Indian fashion market will be a force to reckon with, on par with the fashion world in Paris if not more.

Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Cycle of Fashion Trend

It’s a fashionista’s worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party — it’s the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something “NEW” & “HOT”.

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?
Your closet can give the answer. If you don’t want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it’s relation to fashion? People stick rigidly to the rules – okay, maybe not ‘YOU’. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it’s a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends
Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What’s ‘Hot’ and ‘Not’ in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, ‘WE’, the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc… It doesn’t signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.

Fibre2fashion.com – Leading B2B Portal and Marketplace of Global Textile, Apparel and Fashion Industry offers Free Industry Articles, Textile Articles, Fashion Articles, Industry Reports, Technology Article, Case Studies, Textile Industry News Articles, Latest Fashion Trends, Textile Market Trends Reports and Global Industry Analysis.